15 Causes to Use Pinterest for Your Ecommerce Retailer 2023

Should you’re an ecommerce retailer proprietor seeking to increase your attain and enhance gross sales, you then’ve acquired to take a look at Pinterest!

This social media platform has grow to be essential for companies of all sizes because of its distinctive visible focus and unimaginable attain.

Whether or not you’re a scrappy startup or a big-time participant in your trade, Pinterest will help you showcase your merchandise and join together with your viewers like by no means earlier than.

On this article, we’ll offer you 15 wonderful the explanation why it’s best to use Pinterest in 2023 to take your ecommerce retailer to new heights.

Let’s get began!

1. Free visitors

Pinterest profile of a college lifestyle magazine

Top-of-the-line issues about Pinterest is that it could drive free visitors to your ecommerce retailer!

Not like costly PPC advertisements, Pinterest provides a cheap approach to generate gross sales. You may merely create a enterprise account, add pictures of your merchandise, and begin ‘pinning’ straight away.

With the suitable key phrases and hashtags, you will get your merchandise in entrance of the suitable viewers and drive visitors to your retailer with out spending a dime on Pinterest promoting.

The very best half? Pinterest has 450 million month-to-month energetic customers, making it the 14th largest social media platform on this planet.

However it’s not nearly amount 一 Pinterest customers are additionally high-quality guests. In line with Shopify, Pinterest customers have the next common order worth than customers from different social media platforms.

Briefly, Pinterest is a platform you may’t afford to disregard!

2. Visible nature of Pinterest

Pinterest search for the 'flowers' keyword

Pinterest, like Instagram, is a extremely visible platform the place customers save and share pictures and movies that encourage them.

This visible nature makes Pinterest a really perfect platform for showcasing your merchandise and telling your model’s story.

You may create eye-catching pins that spotlight your merchandise in a means that’s not doable with conventional text-based advertisements or different social media platforms like Twitter.

And it’s not simply that! Pinterest additionally means that you can create boards that arrange your content material round totally different themes or matters.

Pinterest boards for the 'flowers' keyword

This makes it simple for potential prospects to find your merchandise and perceive your model’s model.

So if you happen to’re on the lookout for a platform that may allow you to showcase your merchandise in an attractive and visible means, Pinterest is the best selection!

3. Extremely engaged customers

Pinterest profile of Food Network

Pinterest has one of the extremely engaged person bases of any social media platform on the market.

Actually, Pinterest customers spend a median of 14 minutes per session on the platform. That’s not too removed from Youtube’s 19 minutes per session.

However wait, there’s extra that makes Pinterest a robust advertising and marketing software for ecommerce shops!

Pinterest customers actively search inspiration and concepts for his or her purchases and usually tend to buy primarily based on what they uncover on the platform.

Imagine it or not, 83% of Pinterest customers make a purchase order primarily based on the content material they see from manufacturers on this social media platform!

4. Audience

An example of Pinterest Pin

One of many foremost the explanation why it’s best to use Pinterest to market your model is due to its viewers.

Listed below are just a few statistics that may assist if Pinterest customers are your audience:

  • 60% of Pinterest customers are ladies.
  • About 85% of Pinterest customers are from the US.
  • Pinterest generated $685 million in income within the final quarter of 2022, out of which $575 million was generated from the US and Canada alone.
  • In line with Pinterest, 45% of People with a family earnings of $100K and above are on Pinterest.
  • Millennials are now not the most well-liked age group on Pinterest. 38% of Pinterest customers are actually between the age of fifty and 64. Nonetheless, Millennials now stand at 34% and Gen Z at 32%.
  • Dads are 3 times extra more likely to share boards than the typical male Pinterest person.

5. Let prospects checkout immediately on Pinterest

An example of hosted checkout on Pinterest for Shopify merchants

Pinterest has added an in-app checkout function for Shopify ecommerce shops.

Though it’s nonetheless within the beta section and out there solely within the US, customers can merely browse and choose the merchandise from the Pin and soar straight to the checkout web page.

You can too promote variable merchandise with totally different colours and sizes, as Pinterest customers can simply choose their preferences within the app itself.

Pinterest may also increase your product Pins organically within the dwelling feed, search, and procuring surfaces.

Briefly, this new function will streamline procuring on Pinterest since there’s much less friction within the checkout course of.

Should you put money into advertising and marketing your merchandise on Pinterest, you may count on the next conversion price and elevated gross sales in your Shopify retailer!

6. Seamless integration of Pinterest Adverts

An example of a Pinterest ad

Top-of-the-line components about Pinterest Adverts is how they seamlessly mix into search outcomes.

This enhances person expertise slightly than annoying them, which makes them extra more likely to have interaction together with your content material.

Pinterest has the next advert choices:

  • Strive on Product Pins. It combines your content material with augmented actuality to provide the purchasers a digital ‘dressing room’ expertise. ‘Strive on Product’ pins work effectively for magnificence and jewellery manufacturers.
  • Assortment Advert. A group of a giant video or picture with three supporting pictures. Assortment Adverts are greatest for ecommerce shops in magnificence, dwelling decor, and style niches.
  • Carousel Advert. A gaggle of pictures. Carousel Adverts are nice for displaying merchandise from varied angles.
  • Promoted Pin. A single picture or video within the dwelling feed.
  • Thought Pins. Brief movies or a collection of as much as 20 pictures just like Instagram Tales. Thought Pins work greatest for how-to movies.
  • Procuring Adverts. One picture or video. Procuring Adverts are excellent for all sorts of ecommerce shops.

As per Pinterest, Pinterest Adverts have a 2.3x higher value per conversion than advertisements on another social media platform. This leads to 2x larger returns on promoting spend for manufacturers.

7. Pinterest Predicts

Pinterest Predicts report

As an ecommerce retailer proprietor, you at all times search for methods to remain forward of the sport and predict your prospects’ curiosity. That’s the place Pinterest Predicts is available in.

Pinterest Predicts is Pinterest’s annual report which is launched on the finish of the 12 months. It supplies particulars like what customers have been trying to find and predicts rising tendencies for the subsequent 12 months.

You may leverage this information and keep forward by guaranteeing your merchandise align with present and upcoming tendencies.

Actually, Pinterest states that Pinterest Predicts has an 80% accuracy price!

Pinterest precisely predicted the favored tendencies of 2021 can be loungewear, at-home date nights, and digital magnificence.

Consequently, many ecommerce shops had been capable of capitalize on these tendencies and drive gross sales. So don’t overlook to take a look at Pinterest Predicts once you’re on the lookout for merchandise to promote!

8. Branding alternative

An example of a brand on Pinterest

Pinterest is a visually and aesthetically pushed platform. It provides you to showcase your model’s persona on-line.

By curating boards that align together with your model’s values and imaginative and prescient, you may show your merchandise in a visually interesting means.

Plus, Pinterest has two options 一 Wealthy Pins and Story Pins, that assist you to present your merchandise extra interactively.

For instance, Wealthy Pins robotically replace info resembling pricing and availability out of your on-line retailer to the Pins. This makes buying selections simpler for customers.

Alternatively, Story Pins supply a extra immersive expertise the place you may share a number of merchandise and concepts. You should utilize Story Pins to point out behind-the-scenes content material, tutorials, and extra.

Should you’re frightened about how one can stand out from a reputation model, then examine this out 一 greater than 97% of Pinterest searches are unbranded. This implies Pinners are open to discovering new manufacturers and merchandise.

All in all, Pinterest is a useful software if you happen to’re seeking to construct a memorable model in 2023.

9. Lengthy shelf lifetime of pins

Videos on Pinterest for the keyword 'winter outfits.'

Not like different social media platforms the place content material rapidly will get buried in a person’s feed, pins on Pinterest have a for much longer lifespan.

MarTech says a Pinterest pin takes 3.5 months to get 50% of its engagement! This implies pins are gradual to garner consideration however final for months and years from creation.

So if you happen to can create a pin in your ecommerce retailer, it has the potential to be found and saved by customers for months to come back. Plus, the extra Pinners have interaction and save your pins, the extra your pins will floor within the search outcomes and associated content material.

The lengthy shelf lifetime of pins means you may proceed to see natural visitors to your web site lengthy after you’ve created the preliminary pin.

10. Extra about merchandise, much less about individuals

Pinterest home feed for today

Pinterest is a visible discovery platform that lets customers search and save pictures they’re serious about.

That is wildly in distinction with different social media platforms, that are extra centered on private connections and sharing.

That’s why Pinterest is a wonderful platform for ecommerce shops to point out the advantages and options of merchandise.

By creating visually interesting pins that spotlight the distinctive qualities of your merchandise, you may entice customers who’re actively trying to find these kinds of merchandise.

Plus, Pinterest’s search performance lets customers simply uncover merchandise primarily based on key phrases and classes. And boards and collections assist customers save and arrange their favourite merchandise conveniently.

11. Integrates together with your web site

In line with a research by Shopify, Pinterest drove 13% of all social media visits to their consumer’s web sites in 2020. And with its seamless integration with ecommerce shops, it’s simple to see why!

A Pinterest tag is a code you may add to your on-line retailer. It helps you to monitor person conduct and optimize your advertisements for conversions.

Pinterest tag code
Pinterest tag code for a Squarespace web site

So you may examine how effectively your Pinterest advertisements are doing and enhance your possibilities of making a sale.

Utilizing the Pinterest tag, you may also measure marketing campaign efficiency and examine conversion insights.

Apart from the Pinterest tag, you may also add a ‘Store’ tab to your profile. It lets Pinners browse merchandise featured on their boards by merely clicking the ‘Store’ tab.

General, Pinterest’s integration with ecommerce shops is a big profit for manufacturers!

Positive comments on a Pinterest pin

Not like social media platforms like Fb or Twitter, Pinterest focuses on product discovery.

Because of this feedback are sometimes associated to product suggestions or suggestions, slightly than private opinions or arguments.

So you may breathe a sigh of reduction figuring out that destructive feedback and evaluations are much less more likely to happen. This could have a optimistic influence in your psychological well being as a enterprise proprietor, as coping with destructive feedback might be nerve-racking and time-consuming.

You additionally get to concentrate on constructing your model via optimistic interactions with customers.

Apart from, you may at all times reasonable feedback in your pins, supplying you with higher management over the conversations taking place round their merchandise.

13. Collaborate with influencers and types

Branded content on Pinterest

Do you know that based on the Belief Barometer Particular Report, 63% of social media customers belief influencer endorsements greater than what manufacturers say about themselves?

And that’s not all 一 Astute Analytica discovered that 89% of entrepreneurs assume influencer advertising and marketing ROI is simply pretty much as good as or higher than different advertising and marketing channels.

So it’s clear why collaborating with influencers and types generally is a game-changer in your ecommerce retailer in 2023.

Whereas many manufacturers consider Instagram first in the case of influencer advertising and marketing, Pinterest shouldn’t be ignored. With its concentrate on product discovery and sharing, Pinterest is the proper platform to showcase your merchandise and attain a wider viewers.

Actually, Pinterest lately launched Thought Pins in 2021 to assist manufacturers collaborate with influencers. Creators can tag manufacturers and add affiliate hyperlinks in Thought Pins.

A paid partnership label robotically seems when the creator publishes the Pin, identical to on Instagram.

As you may see, your model and influencers can present a brand new perspective and contemporary content material to showcase merchandise.

14. Straightforward sharing of product catalog

An example of Catalog on Pinterest

In line with Pinterest, 80% of Pinners have found a brand new model or product on the platform.

However have you learnt how that’s doable?! It’s due to the benefit of sharing product catalogs.

You may add your total catalog and switch your merchandise into dynamic Product Pins, which makes extra shoppable Pins out there to Pinterest customers.

The function permits companies to arrange their feed in a means that makes it simple for Pinners to find and buy their merchandise. With this performance, companies can streamline their gross sales course of and attain a wider viewers via Pinterest’s platform.

So, if you happen to’re on the lookout for a simple and efficient approach to increase your attain, contemplate importing your product catalog to Pinterest and reap the benefits of the platform’s strong procuring options.

15. ‘Store the Look’ pins and advertisements

An example of a Shop the Look ad on Pinterest

Have you ever heard about Pinterest’s Store the Look Pins? They’re a game-changer for ecommerce companies!

With Store the Look, you may tag merchandise in your pins, making it tremendous simple for customers to search out and buy them.

And it’s not only for clothes manufacturers 一 in case your Pin reveals a room with furnishings and decor, you may tag every particular merchandise and make it simple for viewers to buy the look. No extra questioning the place you will get that cute rug or lamp!

Seeing the success of ‘Store the Look’ pins, Pinterest introduced ‘Store the Look’ advertisements, making it simple for manufacturers to function a number of merchandise in a single advert.

So why not strive Store the Look and make your pins much more shoppable in your viewers!


Earlier than we go to the conclusion, we’ve created a fast abstract of this text for you, so you may simply keep in mind it:

  • You may drive free visitors from Pinterest to your ecommerce retailer by optimizing key phrases and hashtags.
  • Pinterest and Instagram are each visible platforms. You may add merchandise and spotlight their options and arrange your content material into totally different boards.
  • Pinners spend 14 minutes per session on the platform.
  • Greater than 85% of Pinterest customers are from the US.
  • Pinterest has an in-app checkout function for Shopify ecommerce shops.
  • Pinterest has many advert choices for varied functions. For instance, ‘Strive on Product’ Pins can be utilized by magnificence manufacturers to point out their merchandise in augmented actuality.
  • Pins have an extended shelf life, so you may count on to see natural visitors months after making a pin.
  • Since Pinterest focuses on product discovery, the feedback are usually extra optimistic and associated to merchandise suggestions.
  • Pinterest has options that allow you to collaborate with influencers with ease.

Remaining ideas

To sum up, Pinterest is a robust platform for ecommerce companies to showcase their merchandise, join with potential prospects, and enhance gross sales.

We hope our article has given you some concepts on using Pinterest as a advertising and marketing software for your online business.

And if you happen to’re not on Pinterest but, you’re leaving a giant alternative on the desk!

Take a look at our beneficial articles for additional steerage, together with nice advert examples, suggestions totally free visitors, and product analysis methods:

Plus, you may examine 12 Pinterest account examples from different ecommerce shops for inspiration.

And as at all times, if in case you have any questions, be happy to drop a message under!

Wish to be taught extra about ecommerce?

Prepared to maneuver your on-line retailer to the subsequent stage? Take a look at the articles under:

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