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1.7 billion customers cannot be fallacious. TikTok‘s short-form video and swipe fashion has been confirmed to spark and preserve individuals’s curiosity. And whereas the platform is synonymous with enjoyable challenges, dances and lip-syncs, it more and more represents a robust platform for professionals to share and eat info.
TikTok emerged as an leisure platform in September 2016, nevertheless it was through the pandemic that the app had speedy progress. In actual fact, in 2020, 2021 and 2022, TikTok was probably the most downloaded app. Not solely was the variety of individuals utilizing TikTok rising, however the period of time customers spent on the app was additionally rising. In response to Oberlo, the period of time customers spent on TikTok every day from 2019 to 2022 has elevated by 24.6 minutes, and predictions present the period of time is continuous to extend — which means it isn’t too late to hitch TikTok and reap the advantages.
I made a decision to begin TikTok strictly primarily based on my ardour for well being and my need to assist those that haven’t got entry to medical professionals as simply as others. Medical info does not need to be a sleep fest, and TikTok has helped me to create, develop and keep an viewers of engaged and inquisitive individuals. I by no means imagined I’d develop my following to 86K and that TikTok would have such a profound influence on my enterprise.
Having achieved exponential progress by myself TikTok channel, I am right here to share three key recommendations on how one can leverage TikTok for what you are promoting.
Associated: How Companies Can Leverage the Energy of TikTok
1. Put persona and goal first, info second
The very first thing companies ought to acknowledge is that it isn’t going to chop it on TikTok by simply being strictly informative. It is all about having enjoyable and interesting together with your present and potential viewers. Just be sure you’re showcasing your persona and being relatable whereas additionally being informative. The eye span of the common TikTok person is 60 seconds, so it is also necessary to verify to get your message throughout rapidly.
What’s equally essential is to seek out methods to make it private and share a bigger sense of goal. In response to the Nationwide Security Council, in 2021, simply within the U.S., there have been over 62 million accidents, 224,935 preventable deaths and over $1,225.4 billion in prices. My goal is to make damage recommendation extra accessible.
2. Discover methods to be enjoyable and strategic
Secondly, though TikTok is a enjoyable platform, companies ought to nonetheless have a content material technique. For instance, take into consideration what number of instances per week/day to submit and at what instances. There are platforms that analyze the most effective instances and days to submit to your viewers. Using these instruments and having a set construction will even trigger much less stress when creating your TikTok profile. There are three classes I believe by when planning my content material:
Evergreen content material: That is content material that’s all the time related, or perhaps much more basic, which means it isn’t tied to a specific time, occasion or occurring. One instance of such a content material is Dr. Miami discussing the historical past of cosmetic surgery.
Reactive content material: This includes creating content material that reacts to one thing, equivalent to a specific occasion. Examples of this embody Stephen A. Smith, an ESPN sports activities persona discussing Victor Wembanyama being the #1 NBA draft decide or Dr. J Mack Slaughter reacting to Jeremy Renner being run over by a snow plow.
Well timed content material: To not be confused with reactive content material, this revolves round well timed issues like holidays, consciousness days or occasions that persistently occur over a time period. An instance of this contains Dr. Daniel G Amen discussing the advantages of Dry January.
Consistency can be key. You will need to keep it up even while you’re not reaching your required views. Leverage your different established social media channels to assist cross-pollinate your followers. For instance, my TikTok features a hyperlink to my Instagram, and my Instagram features a hyperlink to my TikTok in order that my followers on each platforms know the place else they will discover me.
3. Determine and double down on viral content material
My third tip is to double down on viral content material. After I posted my first video about how one can improve your top, it went viral with over 1.1 million views. Since my viewers appeared very on this subject, I’ve continued to make movies associated to this subject, and people movies have additionally continued to go viral and improve my follower rely, views and engagement.
For professionals, being lively on TikTok — though it could seem to be enjoyable and video games — can translate to actual enterprise advantages. For me, that has included authorized professionals reaching out for knowledgeable witness companies, presents to take a seat on medical advisory boards, presents from a number of manufacturers to be an envoy, extra visitors to my web site and even media alternatives the place journalists have reached out. It might really feel intimidating, however for founders, there are actual upsides to leveraging TikTok as a device to develop what you are promoting.
Associated: 6 Methods to Stand Out as a Model on TikTok