4 classes from creators on the worth of group


At Patreon, we don’t simply need to construct for creators, we need to construct with them. That’s why we launched Voice of the Creator, a collection a workshops and panels hosted by our Person Analysis crew to study extra from creators about how Patreon may help them attain their targets.

For our first workshop, we invited six creators to our New York workplace to listen to the most important challenges they face when rising and interesting with their communities, and the way we are able to work collectively to unravel these issues.

Meet the creators:

As a substitute of a daily Q&A session, we broke out into teams to get to the core of what group means to those creators. Every creator teamed up with members of our Govt, Person Analysis, and Product Design groups to speak about how they constructed their communities and the way we may help them proceed to develop. Listed below are a couple of key themes and takeaways:

Neighborhood takes time

Neighborhood engagement doesn’t simply occur. It takes loads of time to handle and join with members, and that may be is usually a enormous barrier to entry for some creators.

After Lindsey Sanford, our Senior Director of Enterprise Operations, spent the day with Ryan Rozbiani, she noticed simply what number of hours it really takes. “Ryan works till 11 p.m. or midnight constructing suggestions, sending out notices to his group, and answering questions. Then he wakes up within the morning and resets the entire thing.”

And no two communities are the identical. Relying on the targets and dimension of the group, creators want completely different strategies of group, moderation, and engagement. For instance, bigger communities usually want extra strong moderation instruments, together with automated help, whereas smaller communities usually depend on particular person moderators.

Creators want simpler methods to succeed in their communities

Creators are uninterested in having to make use of a bunch of various apps to have interaction with their communities. If there have been extra built-in methods to attach with their followers, they wouldn’t should depend on different platforms. Which means they’d have much less apps to watch and handle (and extra time to create). From the fan’s perspective, if all the things occurs in a single place, they may be extra prone to have interaction.

Julian Gutman, our Chief Product Officer, talked to Queen Po about this precise difficulty. “It was fascinating to listen to how troublesome it’s to handle all these areas which might be bringing the group collectively in several methods, and the way useful it could be to combine that extra into Patreon. Simply deliver all of it collectively.”

Members have probably the most helpful suggestions

Creators’ communities are a very powerful supply of suggestions they’ve and one of the simplest ways for them to develop their companies. That’s why they’re fascinated about extra methods to deeply perceive member sentiment and membership satisfaction. The extra they hear from members and get to know them, the better it’s to establish points, deal with them thoughtfully, and hold members round for longer.

Communities need a protected area

Creators outline “group” as a spot the place followers join over widespread pursuits, wants, and targets. For some, meaning a shared ardour for preventing local weather change. For others, it’s a love of Dungeons and Dragons. However it doesn’t matter what subject they’re connecting over or what medium they’re utilizing, one factor all communities have in widespread is that they need a protected area the place they will meet, chat, and join with out concern of judgement.

After diving into this subject with Sarah Galli, our Chief Individuals Officer Kathleen Pacini acquired a deep understanding of how Patreon may help her and her group. “Patreon looks like a protected area and permits [Sarah] to have extra advanced conversations than she would have in her common podcast,” she says. For Kathleen, it raises the query: “how can we construct in that means of getting deeper, extra intentional conversations?”

Hear extra from creators

Thanks to all of the creators who joined us. We’re excited to proceed internet hosting Voice of the Creator classes and searching for suggestions straight from our creator group. Keep tuned for upcoming workshops, panels, and different occasions.

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