A historical past of tech adaptation for right this moment’s altering enterprise wants



The initiative follows agile methodologies to supply quicker and higher outcomes to its purchasers. In line with Mohammed, a key profit is consistency since Ipsos can guarantee its outcomes are constant throughout geographies, sectors, and companies, following the identical requirements and greatest practices. As well as, he provides, flexibility additionally stands out, because it permits the model to customise deliverables in accordance with particular wants and preferences of every consumer, utilizing completely different codecs, languages, ​​and visualizations. Plus, it helps with scalability — serving to to deal with massive volumes of information and sophisticated evaluation with out compromising efficiency or high quality by means of cloud computing — and innovation by incorporating new options and functionalities into its deliverables, utilizing the newest applied sciences and instruments obtainable.

To hold out all these initiatives, Ipsos works with main cloud computing applied sciences Microsoft Azure, Google Cloud Platform, and AWS for its infrastructure, storage, evaluation, and AI wants. In some circumstances, it additionally works with choose integrators akin to Accenture and ThoughtWorks to assist implement and combine options. In line with Mohammed, the outcomes of this digital transformation journey are measurable and spectacular. “Internally, it’s achieved greater worker satisfaction, quicker response occasions, higher collaboration, and higher worth for its clients,” he says. “Externally, it’s seen a gentle enhance in buyer satisfaction surveys, income, inventory worth, and scores as essentially the most modern supplier available in the market analysis trade.”

Technological base

Ipsos considers digital transformation a strategic precedence for its continued development and competitiveness. “We depend on cloud-scale applied sciences and proprietary information science and analytics engines constructed on open requirements to deal with huge information units,” says Mohammed. Moreover, it constantly explores reams of information and fashionable instruments to enhance its capabilities and adapt to the altering information panorama.

Moreover, the corporate has developed its personal reporting engine, which offers superior statistical evaluation together with interactive dashboards and stories, utilizing open requirements akin to HTML5, CSS3, JavaScript, D3.js and React.js. One other of its personal technological developments, in accordance with Mohammed, is the information science engine that performs superior evaluation and modeling, utilizing open requirements akin to Python, R, TensorFlow and PyTorch. Plus, it makes use of LLMs like GPT-4 to generate pure language insights from information utilizing AI strategies like pure language processing and technology.

A cutting-edge future

With the long run in sight, Ipsos plans to undertake extra digital transformation initiatives, with a deal with leveraging LLMs to ship cutting-edge insights to purchasers. “We imagine LLMs have the potential to revolutionize the analysis trade by delivering quicker, deeper, and extra related insights from information,” says Mohammed. With this in thoughts, the corporate makes use of this expertise on, for example, sentiment evaluation of customers and curiosity teams from a number of sources, akin to social media, opinions, surveys, and interviews; summarized textual content from information articles, stories, paperwork and transcripts; and on technology of recent texts like headlines, legends, descriptions, and proposals.

“Ipsos has considerably developed technologically within the final decade to ship higher insights and options to purchasers,” says Mohammed. “We imagine we’ve got a robust aggressive benefit available in the market analysis trade due to technological capabilities, international presence, and a customer-centric method.” So the purpose is to proceed main the digital transformation of the trade, exploring new applied sciences, creating new methodologies, and creating new merchandise. And all this by counting on a gifted group of IT professionals, information scientists, analysts, researchers and consultants working collectively to ship the most effective outcomes for the corporate and its purchasers.

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