Comfortable Canada Day! Mid-Time period Report

Comfortable Canada Day Everybody!!

At this midway level of the yr, we now publish our mid-term report card of the New Yr’s Day want listing. The ultimate report comes out on New Yr’s Eve. To be truthful, all needs have the purpose of being a win/win/win situation for everybody: “loyalty firm, bank card firm and buyer”. In some circumstances it’s simply win/win as a result of one occasion will not be concerned; for instance a bank card firm who provides in-house loyalty program with the client as the opposite occasion.

Grading System

Earlier than we get going, beneath is a recap of the grading system:

  • A+ Exceeding expectations with nothing extra to enhance on (virtually not possible to realize this grade, however I listed it to place some perspective on the spectrum)
  • Superior job
  • B+ Good job
  • B First rate, met expectations
  • Acceptable
  • Higher than nothing 
  • E Nothing modified, no enhancements
  • F Fail, went backwards

Now onto the mid-term report card.

1) Both a brand new co-branded airline or resort loyalty bank card

I initially missed mentioning the Brim card originally of the yr, so I wished to present props to Brim Monetary for teaming up with Air France final yr, contemplating how restricted Canadian are by way of selections of co-branded airline or resort loyalty bank cards. Additionally, as a result of final yr, we noticed the discontinuation of the MBNA’s Alaska Airways and Finest Western co-branded playing cards. However current cardholders had been grandfathered till now. As of September 2023, grandfathered playing cards may also be discontinued. There’s speak of MBNA Rewards turning into a transferable rewards program. Till that turns into a actuality and with no new playing cards have been launched to the market, we mainly went backwards.

Grade: F

2) General enhancements to coach service in Canada

A couple of extra hurdles (e.g. Toronto Metropolis Council) had been cleared concerning a high-speed prepare within the VIA Rail Quebec-Toronto Hall. However nonetheless no actual concrete strikes or indicators of building starting. That is actually disappointing as a result of Canada may actually use an improve of its prepare service. Sadly, there was no actual progress this primary half of the yr to present the next grade.

Grade: E

3) Main improve to an current loyalty program

Air Miles took a success this yr however virtually going bankrupt. BMO got here to the rescue and absolutely purchased them out. Hopefully this provides Air Miles a possibility to get a significant improve to its program. I stay hopeful by this transfer.

Except for that, we didn’t see many main adjustments to any Canadian loyalty program. Air Canada’s Aeroplan stays on the prime of the meals chain by way of additional growth of their program (e.g. with Uber), whereas others are nonetheless chasing them.

Let’s see what the remainder of the yr brings. For now, no adjustments but.

Grade: E


Usually I’d have extra objects on my want listing. However for this yr, I narrowed it down the three objects as a result of these are actually essential to me. Hopefully it places far more emphasis on them too. The co-branded airline or resort bank cards are taking a beating in Canada because of its restricted choices. Prepare service may be very restricted in Canada, and badly wants an improve to make it quicker and extra accessible to maneuver passengers throughout the nation. Whereas Canadian loyalty applications want extra aggressive, because it has develop into very prime heavy.

What are your ideas on the progress of my want listing objects? Did you may have your personal want listing for this yr? Please tell us within the remark part beneath!

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