I Made $1.3 Million From a Single LinkedIn Publish | by Tom Fairey


Listed here are the teachings I realized.

Photograph by Flickr from Pexels

This isn’t an exaggeration, this actually occurred. Let me provide you with some context: The $1.3 million was an funding verify. The put up was a picture. The funding got here from somebody I’d by no means spoken to earlier than and had seen the put up and despatched me a DM. Since this occurred, I’ve had time to mirror on what made this doable, and there are some distinct classes, which I’ll share on this story.

However first, a bit of background. I run a startup (Stakester), we’re two years previous, we’re in e-sports, so it’s a cool sector, and we’re experiencing some nice person development. I’ve simply over 7k connections on LinkedIn.

I wasn’t aiming to boost any cash at this stage; we’d simply closed a funding spherical. However we’re a startup, and the reality is we’re all the time elevating, simply possibly not formally. We’d dried up a bit of on the eye so I wished to get seen.

I’d realized a useful lesson throughout our final funding spherical: that in terms of getting cash, the chance for buyers to make a enormous return is the whole lot, so I wanted to seize their consideration with one thing that confirmed this.

With that in thoughts, right here have been the priorities;

  1. Present development.
  2. Present it’s occurring shortly.
  3. Get plenty of individuals to see it.
  4. Get plenty of the proper individuals to see it.

Right here’s how I did it:

  1. Choose a metric. Doesn’t actually matter which, so long as it’s significant and rising. Make this the spotlight of the put up. I made the picture a easy graph displaying a steep curve.
  2. Point out a timeframe within the put up that appears brief. The trick right here is to make use of a bigger time interval so it has a decrease quantity. So as an alternative of 4 weeks, 1 month. Half a yr, as an alternative of 6 months. It is because the reader will see the quantity, not the interval.
  3. Hold all the information on LinkedIn — in the event you want a hyperlink, put it within the feedback. LinkedIn prioritizes posts that preserve individuals on the location. Additionally, add a related hashtag. TOP TIP: the image is prime actual property, however so is your first line, so make it attention-grabbing. Mine, “WARNING…

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