Liven completes over $152m in acquisitions to create huge hospitality tech group

Liven has right this moment introduced the acquisition of Australian-based OrderUp and Abacus, Singapore-based Zeemart and US fintech Copper for a mixed $152 million.

Along with Liven – Australia’s #1 loyalty and buyer engagement supplier to hospitality – the acquisitions create Asia Pacific’s largest end-to-end group offering best-in-class software program, companies and {hardware} to maximise profitability, operational effectivity and development for hospitality, QSR, franchisees, accommodations, pubs, and extra.

Liven now serves over 6,000 venues and helps billions of {dollars} of transactions from thousands and thousands of customers in Australia, Sth East Asia and the USA. The Group’s clients vary from giant multi-venue QSR and franchisees to progressive rising manufacturers and cafes, together with Messina, The Grounds of Alexandria, Accor, TGI Fridays, Krispy Kreme, Sushi Hub, Sushi Jiro, Roll’d, Din Tai Fung, Foodle.

With over 200 staff, the Group will probably be headquartered in Melbourne, Australia, with workplaces in Sydney, Brisbane, New York, Singapore, and Indonesia.

The mixed firms will deliver unprecedented funding and innovation tempo to the hospitality sector, making a constant and compelling buyer expertise, easing transaction and operations friction and turning each bodily venue right into a best-in-class digital enterprise powered by AI, next-generation loyalty, information, CRM and extra. ‍

Shahrooz Chowdhury, Founder and Co-CEO of Liven, stated, “Right this moment we realise our pre-COVID imaginative and prescient to harness the facility of AI throughout best-of-breed applied sciences and assist hospo operators leapfrog over industry-wide challenges holding them again from collaborating on this revolution. From self-driving model loyalty to enriched information insights and automatic course of administration, we’re remodeling how they serve their friends from the entrance of the home to the again.

“The place different firms are horizontally merging round single-point options like ordering or POS to cut back prices, Liven has centered on a vertical acquisition technique that addresses the core issues hospitality faces – expertise and information fragmentation that holds again innovation and elevated prices. Most level options gasoline a world of countless guide processing and tunnel imaginative and prescient. With AI, information, integration and self-driving forex, Liven has created a single connection from the shopper by means of the provision chain. Hospitality is underneath fixed stress to cut back prices, drive buyer engagement and simplify how they function – right this moment, we reply that want.”‍

‍Grace Wong, Founder and Chief Technique Officer of Liven, stated, “We’ve been quietly constructing certainly one of Australia’s fastest-growing SaaS expertise start-ups. Our platform is fuelled by a relentless stream of innovation impressed by insights from main operators. Now that innovation begins on a single unified platform, magnifying the advantages operators will see and the way shortly they’ll see it.

“The everyday hospitality venue runs over 20 siloed functions and applied sciences to have interaction clients, run loyalty and rewards, handle the kitchen and enterprise, and course of orders and funds. The fee and complexity aren’t sustainable – and are magnified every time they want help, new options, or to coach workers.”‍

‍Liven’s unified platform will protect alternative and suppleness whereas:

  • Dramatically decrease working and administration prices – by means of a totally built-in answer.
  • Higher AI-powered Knowledge & Reporting: end-to-end visibility over your clients and funds in a single place – all venue-owned.
  • Sooner time to money: sooner, extra correct money circulation administration. The flexibility to lock in future buyer intent and construct a “income moat” across the enterprise.
  • Deeper buyer engagement: the flexibility to create and generate income from a pressure of “tremendous followers” and neighborhood across the Venue.
  • Built-in & integratable: hold the prevailing tech you need with a totally built-in answer that seamlessly integrates your stack with tons of of the {industry}’s greatest platforms, together with accounting, labour administration, bookings, supply and extra.
  • Sooner Onboarding & Finest-in-class Assist: one level of contact for all of your wants with deep buyer success and help implementing the practices of the most effective operators.
  • Modern innovation: better funding and innovation throughout your back-office, POS, desk ordering, supply and digital instruments.‍

What’s within the Liven Group Kitchen

  1. Liven Loyalty & Engagement – Australia’s main loyalty & buyer engagement platform that ends the discounting cycle and positively incentivises clients to have interaction, go to and spend extra utilizing a venue’s personal programmable cash ({dollars}). Liven supercharges buyer engagement with Liven Nomnie – a robust QR-code App builder for manufacturers with eCommerce; Liven Interact for next-generation CRM enriched with each buyer interplay and transaction; Liven Insights, a wealthy information platform; and Liven Perksi for creating wealthy gamification and orchestration of buyer experiences to monetise.
  2. Abacus – Based in 2016, Abacus is certainly one of Australia’s largest point-of-sale suppliers serving hospitality and grocery with a easy and customisable POS answer recognized for its intelligence, trusted for its reliability (even offline), and liked for its user-friendly interface.
  3. OrderUp – Australia’s first to market white-labelled desk ordering innovators, based in 2011, serving the biggest franchisees, accommodations and single venues with desk ordering, pick-up and supply, catering and wealthy digital ordering experiences.
  4. Zeemart – based in Singapore in 2017, Zeemart gives end-to-end orchestration and a springboard for restaurant homeowners, distributors and CPG manufacturers to begin their journey to leveraging AI throughout their provide chain. They will now routinely seize the foundational coaching information wanted for procurement suggestions bringing visibility and automation to duties like stock administration, worth optimisation and bill reconciliation. Zeemart is easy to arrange, straightforward to make use of, and eliminates each day guide duties.
  5. Copper – The world’s first and patented API-less integration engine to any POS with AI and machine studying decoding each transaction to create a unified view of venue efficiency throughout one or many venues. Copper supercharges point-of-sale with out an improve for features resembling QR-code funds, information extraction and extra.

Liven’s merchandise will proceed to evolve into a totally built-in platform whereas preserving buyer alternative so as to add different applied sciences ought to they select and embracing a broad set of companions. Connecting hospitality to clients and information throughout methods, apps and units is among the greatest challenges firms face in right this moment’s all-digital world. Liven’s open platform seamlessly integrates with main funds suppliers and functions that operators use to transact, talk and get work executed.

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