Meet the Group: Alex Golec, Engineering Supervisor

After over a decade within the promoting business, Alex Golec joins Patreon as an Engineering Supervisor in our Creator Development group. He beforehand spent 4 years at Reddit, the place he led the Advertisements ML and Optimization groups. And earlier than that, he spent six years at Google as a software program engineer. Maintain studying to learn how Alex turned a Patronaut, his favourite a part of his job, and the way he places creators first.

Creator turned Patronaut

Through the pandemic, Alex wrote an open supply library to assist these seeking to commerce on TDAmeritrade. He created a Patreon account to supply help for his group. “I knew that folks have been going to need technical assist, however earlier than I knew it, I had a full-on funding group on Discord,” Alex says. “I didn’t count on something and I used to be amazed that the group I had based was prepared to pay me actual cash and help my work. It’s been extremely gratifying and has allowed me to keep up the library and group.”

From there, Alex needed to be taught what it’s prefer to work at Patreon. The extra he spoke to the staff, the extra he realized he needed to become involved. “Patreon has tens of 1000’s of hours of patron-only work that actually doesn’t exist anyplace outdoors of Patreon,” Alex explains. “As soon as I discovered that, I noticed Patreon was way more than a funds processor.”

Creator tradition

Alex says the function and staff listed below are totally different from his earlier engineering experiences. “At Patreon, we try new issues. We have now a creator inhabitants and a member inhabitants that we’re nonetheless studying about, all whereas concurrently constructing merchandise for them each. And the way we function displays that. We have now numerous test-and-learn experiments. As somebody who enjoys discovery within the scientific course of, it’s been an actual deal with.”

Since creators use Patreon to construct and develop their companies, Alex explains that it’s extremely essential to earn their belief. “We have now to deal with them with the utmost respect as a result of we offer them with a system that enables them to help themselves and their households.”

In the case of promoting platforms, it may be troublesome to offer creators the eye they deserve since you’re coping with a three-legged stool — your customers are one leg, your advertisers are one other, and the corporate is the third. “Customers are likely to really feel the advertisements expertise is a distraction from the content material. Creators are sometimes ambivalent about advertisements as a result of they don’t management what advertisements are proven or the influence they’ve on their communities. And as a platform, you need to enhance your small business outcomes. Balancing these three issues may be difficult,” Alex says.

In the meantime at Patreon, Alex says, “our work instantly helps creators construct profitable companies, and if somebody turns into a member, their expertise is enabled by our work. Consequently, creators can belief Patreon in a method that they may not essentially have the ability to belief an enormous platform,” he says. While you’re on different platforms, and also you’re serving an algorithm, your success will depend on that algorithm. While you’re on Patreon, you’re instantly serving your followers, and your success is a results of the well being of your group.”

Trying forward

As Alex dives deeper into his function, he acknowledges that his staff has numerous foundational work to do collectively. “From constructing serving stacks for advertising and marketing pages, to constructing experimentation and measurement layers, to constructing enterprise intelligence layers to grasp what’s happening within the broader creator financial system, there’s a problem to make a distinction and ship outcomes.”

Fortunately, Alex’s expertise as a creator has taught him learn how to hearken to the folks round him, and he faucets into that talent to ensure his staff can leverage their craft, scrappiness, and talent to pivot. “My job is to concentrate to the issues that folks round me are saying. I take that and rework it into visions for what’s potential, learn how to encourage and excite folks, and naturally, learn how to ship outcomes.”

One in all his favourite elements about his job is the best way everybody works collectively. “There’s a beautiful directness to our collaboration. I’m studying much more as a result of I’m uncovered to the work of people that I beforehand solely noticed distantly at different firms. I get to work instantly with groups like Gross sales, Advertising and marketing, Design, and Knowledge Science. The instruments and processes we’ve put in place to assist each other is the key sauce that makes us profitable.”

Past the work

Alex is an skilled musician and a much less skilled golfer. He’s been taking part in guitar since he was a child, and nowadays, you may simply catch him in Central Park performing jazz together with his associate. As for golf, he just lately moved to Westchester, residence of (what he considers) one of the best golf programs in New York State.

As a musician, Alex clearly admires numerous different artists. However his favourite Patreon creator doesn’t have something to do with music in any respect. It’s a chemistry video creator known as Explosions and Hearth. “For some cause, chemistry by no means actually grabbed me whereas I used to be in class, however watching this virtually makes me need to purchase some glassware. Virtually.”

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