Ting Ba, Patreon’s new Director of Product Advertising, Progress, brings along with her 10+ years of B2B and B2C advertising expertise at firms like LinkedIn, Intuit, Estée Lauder, and Accenture. Learn on to study extra about Ting’s personal artistic tasks, what excites her about Patreon, and her favourite creators.
The creator mindset
Ting says she’s happiest when determining tips on how to construct one thing out of nothing. At Estée Lauder, she led the launch of a brand new Conventional Chinese language skincare model in Hong Kong. At Intuit, she launched a brand new SaaS accounting resolution for manufacturing companies. And at LinkedIn, she led the relaunch and progress of LinkedIn Pages and helped redefine LinkedIn as extra than simply an employer branding instrument.
She calls her function right here at Patreon “a dream come true” as a result of it combines her skilled experiences along with her ardour for creating. “I really like being a creator and having the ability to categorical myself by myself time,” Ting says. As a author and jewellery line creator, Ting enjoys difficult herself exterior of her day job. “On the finish of the day, everyone seems to be a creator. You simply want the boldness to go on the market, faucet into your ardour, and see who is likely to be concerned with what you’re creating.”
What actually bought Ting on becoming a member of the staff was the expertise. “The group is full of extraordinarily proficient individuals (lots of whom are creators themselves) who’re pushed by serving to creators succeed. Everybody I met got here right here to contribute to a mission larger than themselves, which was an indication that this was the best place for me.”
Working in advertising for over a decade, Ting understands the nuances of connecting along with your audiences. “Creators themselves are unbelievable entrepreneurs and excel within the artwork of storytelling. So after we attempt to market to the creator neighborhood, we actually should up our craft.”
To do that, Ting and her staff are centered firstly on actively listening and studying. “Creators take a lot pleasure within the work that they do, however on the identical time, they’ve so many questions on tips on how to do it. It’s straightforward to leap instantly into resolution mode, but it surely’s necessary to pause and actively pay attention,” she says. “The truth is, I feel an important ability on this function is having the ability to hearken to many alternative views, mixture the commonalities, and discover the overarching themes that we are able to resolve for.”
As Patreon continues to develop and rent, Ting means that potential workers actually take into consideration what’s spiritually necessary to them and to make profession choices based mostly on that. “My recommendation is to not be a part of an organization simply because it’s a unicorn and also you would possibly be capable of monetize from it. Profession choices have an enduring influence. You need to make sure you’re glad by how your time and power are spent and that you simply’re surrounded by supportive individuals. These outcomes normally include religious alignment, not financial.”
With Ting’s considerate strategy to work, it’s no shock her favourite Patreon worth is Win Collectively. “Right here, you’re requested to offer trustworthy, constructive suggestions so everybody can work extra successfully and productively collectively. Whereas that typically comes with tough conversations, it’s necessary to go away your ego on the door for the sake of the larger good. Whether or not you’re recruiting expertise, writing copy, or operating experiments, we’re all working along with a shared objective.”
Past the work
Ting’s most necessary creations of all are her daughters, Sophie and Audrey. They’re additionally the inspiration behind her jewellery enterprise referred to as Sophie and the Hen. “I’m a room mum or dad and I’m within the PTA. I really like being energetic of their college and spending as a lot time with them as I can,” she says
So far as her favourite Patreon creators, Ting’s concerned with all the pieces from true crime to popular culture. “I really like true crime from a police lens, so I hearken to Police Off the Cuff. It’s so attention-grabbing to listen to from a police procedural standpoint, from the crime scene to the health worker all the best way to prosecution,” she says. On the popular culture aspect of issues, you’ll find Ting listening to Pop Apologists, a podcast hosted by two sisters with a refreshing and hilarious tackle present occasions.