SoFi Journey Habits Survey: Summer season Spending & Saving

Summer season is nearly right here, and so is the following large journey season. As tens of millions pack their luggage, make their budgets, and SoFi Journey¹ rolls out to SoFi members to assist make journey simpler and extra reasonably priced, SoFi performed the first-ever SoFi Journey Habits Survey². The survey dives into SoFi members journey plans and budgets, in addition to what’s inspiring their journey proper now.

Baggage & Budgets
SoFi members are large on budgeting on the subject of their journeys. Practically two-thirds of SoFi members report making a finances for journeys, and of these members, one-third begin budgeting or saving for the journey 6 – 8 months upfront. Over 1 / 4 of members begin saving a complete yr upfront, displaying dedication to getting their cash proper even when touring.

With inflation hitting checkbooks within the final yr, practically 70% of members report that it impacted their journey plans and budgets inside the final yr. Moreover, 56% of members mentioned they determined in opposition to touring altogether attributable to rising prices through the planning course of.

Girls had been more likely to forgo journey attributable to value inside the final yr – 61% of ladies determined in opposition to journey as a result of rising prices, in comparison with 51% of males.

Regardless that SoFi members are savvy budgeters, they know there are occasions to splurge. Most members are most interested in far in splurging on their lodging, with meals and transportation (similar to flights, trains, and so on.) rounding out the highest three.

The place Within the World Are SoFi Members Going
This yr, members are principally staying stateside, however are getting out of their dwelling state for essentially the most half:

1. U.S. / Home: 50%
2. Worldwide: 32%
3. In State: 18%

Of these members going world, the highest areas they’re headed to are:

1. North America – Mexico & Canada (52%)
2. Europe (27%)
3. South America (8%)

For SoFi members heading around the globe, after North America and Europe, males are literally extra prone to go to Asia than South America.

However on the subject of getting out of state or overseas, most SoFi members are most excited to chill on a seaside trip (44%), with tenting / journey journey excursions coming in second (21%) and highway journeys third (18%).

Trending in Journey
SoFi members are discovering journey inspiration in a wide range of locations, from social to TV.
On the subject of journey inspiration, members reported the highest methods they discovered the place to go to subsequent had been:

1. Phrase of mouth
2. Journey Blogs / Vlogs
3. Instagram

Past suggestions from buddies and journey blogs, 57% mentioned a TV present or film impressed them to e-book a visit. Of those that have been impressed to journey primarily based on their favourite reveals, the newest season of White Lotus drove them to e-book essentially the most journeys, with their favorites as follows:

1. White Lotus – Italy (24%)
2. Sport of Thrones – Croatia (18%)
3. Emily in Paris – France (17%)
4. Outlander – Scotland (16%)
5. Downton Abbey – England (14%)
6. Huge Little Lies – Carmel, California (11%)

Nevertheless, on the subject of discovering inspiration from favourite reveals, women and men are on completely different channels, with males discovering Sport of Thrones to be their high TV inspiration for journey. How males vs. girls are reserving journeys primarily based on their favourite reveals:

The place Girls Journey Based mostly on TV & Films:
1. White Lotus – Italy (23%)
2. Outlander – Scotland (20%)
3. Emily in Paris – France (20%)
4. Downton Abbey – England (14%)
5. Sport of Thrones – Croatia (12%)
6. Huge Little Lies – Carmel, California (11%)

The place Males Journey Based mostly on TV & Films:
1. Sport of Thrones – Croatia (25%)
2. White Lotus – Italy (24%)
3. Emily in Paris – France (15%)
4. Downton Abbey – England (14%)
5. Outlander – Scotland (11%)
6. Huge Little Lies – Carmel, California (10%)

Keen on planning a visit this summer season or past? SoFi simply began rolling out SoFi Journey powered by Expedia, designed to make journey planning simpler and extra reasonably priced than ever earlier than – see extra about SoFi Journey right here.


1. Phrases, and circumstances apply: The SoFi Journey Portal is operated by Expedia. To study extra about Expedia, click on

Whenever you use your SoFi Credit score Card to make a purchase order on the SoFi Journey Portal, you’ll earn a variety of SoFi Member Rewards factors equal to three% of the overall quantity you spend on the SoFi Journey Portal. Members can save as much as 10% or extra on eligible bookings.

You have to be a SoFi registered consumer.
It’s essential to conform to SoFi’s privateness consent settlement.
It’s essential to e-book the journey on SoFi’s Journey Portal reached straight by way of a hyperlink on the SoFi web site or cellular utility. Journey booked straight on Expedia’s web site or app, or another website operated or powered by Expedia will not be eligible.
It’s essential to pay utilizing your SoFi Credit score Card.

SoFi Member Rewards: All phrases relevant to the usage of SoFi Member Rewards apply. To study extra please see:
Phrases relevant to Member Rewards: https://d32ijn7u0aqfv4.cloudfront.internet/git/docs/rewards/Enrollpercent20-%20SoFipercent20Memberpercent20Rewards.pdf

Extra Phrases:
Adjustments to your bookings will have an effect on the Rewards steadiness for the acquisition.
Any canceled bookings or fraud will trigger Rewards to be rescinded.
Rewards will be delayed by as much as 7 enterprise days after a transaction posts on Members’ SoFi Credit score Card ledger.
SoFi reserves the best to withhold Rewards factors for suspected fraud, misuse, or suspicious actions.

©2023 SoFi Financial institution, N.A. All rights reserved. Member FDIC. Equal Housing Lender. NMLS #696891 (Member FDIC), (

2. Supply: Based mostly on the SoFi Journey Habits Survey of 1,466 SoFi members from April 4 – 16, 2023.

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