What Is Store Pay & How Does It Work? (Is It Like Afterpay?)

In search of extra details about Store Pay?

Chances are you’ll be questioning if it is value including to your ecommerce retailer and whether or not it might enhance your conversions.

And also you may be curious if it is something like Afterpay.

On this article, we’ll reply each of these questions and extra! We’ll go over what Store Pay is, the way it works, its execs and cons, its necessities, and the way it compares to Afterpay. We’ll additionally current some options to contemplate!

Whereas there’s already a major quantity of knowledge out there about Store Pay, it stays a bit mysterious for a lot of ecommerce companies.

Our goal is to offer some readability with this text. To begin, let’s focus on what precisely Store Pay is!

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What’s Store Pay?

Shop Pay home page on Shopify

Store Pay is a web-based checkout service developed by Shopify that permits prospects to avoid wasting their e mail addresses, bank card info, and transport and billing addresses to allow them to fill out the checkout fields mechanically on their subsequent buy.

This implies, as a vendor, you’ll be able to count on to see extra repeat purchases from prospects, because the streamlined checkout course of permits sooner fee processing, due to Store Pay.

Since its inception in 2017, Store Pay has exploded in its recognition.

Even Google Traits demonstrates this:

Google trends view of Shop Pay

As you’ll be able to see, it has been on the rise since its launch.

To be trustworthy, we do not discover the large recognition of Store Pay stunning as a result of it solves an enormous downside that ecommerce enterprise homeowners face: a sluggish checkout course of.

Store Pay’s main purpose is to unravel this difficulty. Its best-selling options embrace:

  • Quick checkout course of (reportedly 4 occasions sooner, in line with Shopify)
  • Elevated conversion charges ensuing from swift checkouts
  • Simple order monitoring for purchasers by way of the Store app

And you understand what’s cool? The monetary options crew at Shopify even did a examine evaluating Shopify retailers utilizing common checkouts versus Store Pay.

The outcomes of the examine fully proved the effectiveness of Store Pay:

Shop pay vs regular checkout

Shops that used Store Pay skilled almost double the conversion charges in comparison with these utilizing common checkouts.

If you happen to ask us, that is simply nothing wanting spectacular.

How does Store Pay work?

Now that you’ve a transparent understanding of what Store Pay is, let’s perceive the way it works.

The query, ‘How Store Pay works,’ is sort of easy to reply. Here is a step-by-step breakdown:

1. When a buyer proceeds to the checkout, they’re going to first see this ‘Store Pay’ button (if it is out there for the shop.)

Shop Pay checkout option

2. If the shopper desires to make use of Store Pay, they merely must click on on the ‘Store Pay’ button and might be prompted to log in or join.

Shop Pay log in

3. To enroll, the shopper must fill in these particulars:

Sign up to Shop Pay

4. As soon as the shopper indicators up for Store Pay, their particulars might be saved for quick checkout sooner or later.

5. If the shopper does not wish to create an account for Store Pay, they will add their cell phone quantity to allow sooner checkouts.

Save mobile number for faster checkout

And the saved info just isn’t unique to your retailer alone; it is saved for any retailer that makes use of Store Pay.

In a nutshell, that sums up how Store Pay works from the shopper’s perspective!

In keeping with Shopify, 43% of patrons already use Store Pay, which is a powerful statistic each ecommerce proprietor ought to think about if they’re considering activating Store Pay for his or her retailer.

Essential observe: Earlier than we dive extra deeply into the options of Store Pay, it is good to know that Store Pay solely works with Shopify and Shopify Plus plans. If you’re utilizing a unique ecommerce platform like BigCommerce, you may both want to modify to Shopify, otherwise you will not be capable of activate Store Pay on your on-line retailer.

You may as well use Store Pay with third-party fee suppliers on Instagram, Fb, and Google Retailers, and throughout the Store app when you have an present Shopify subscription.

Since Store Pay just isn’t out there on ecommerce platforms apart from Shopify, now we have listed some options for Store Pay within the ‘Store Pay options’ part under!

The professionals and cons of Store Pay

Now that we have lined the fundamentals of how Store Pay works, let’s take a look at the professionals and cons of the platform.

We may also spotlight some key options of Store Pay right here, so make sure to learn by them!

The professionals

Let’s begin with the professionals!

1. Quickens the checkout course of

It is a proven fact that the better the checkout course of is for purchasers, the higher it should convert.

In keeping with Shopify, Store Pay makes the checkout course of 4 occasions sooner, which is sort of spectacular.

This pace is achieved by having prospects submit their fee info solely as soon as, which permits Store Pay to acknowledge their profile for future use.

Plus, prospects can see any of their previous orders from the Store app in the event that they wish to look them up sooner or later.

2. Safe checkout system for each service provider and buyer

For retailers involved about safety, know that Store Pay gives a secure and safe checkout expertise for each prospects and retailers.

That is what Shopify states about Store Pay’s security: ‘Store Pay is secure and safe. Your buyer’s info is encrypted and securely saved on Shopify’s PCI-compliant servers. And, the SMS verification codes make sure that solely the account proprietor can take a look at utilizing Store Pay.’

So, Shopify’s PCI-compliant servers preserve your buyer’s info secure.

And when the shopper checks out, they’re going to must fill in a six-digit SMS verification code to finish their fee. As well as, SMS verification ensures that solely the account proprietor can full a transaction utilizing Store Pay.

In a nutshell, Store Pay’s security won’t be an issue!

3. Buyer can unfold their buy into a number of funds

The ‘purchase now, pay later’ mannequin is changing into more and more fashionable amongst ecommerce shops.

And the excellent news for retailers is that they will activate the ‘purchase now, pay later’ mannequin with Store Pay.

It is referred to as ‘Store Pay Installments’ on Store Pay.

Shop Pay Installments

Whenever you activate Store Pay Installments, your prospects can:

  • Pay in 4 interest-free funds each two weeks
  • Pay month-to-month funds for as much as 12 months
Choose how to pay with Shop Pay

As you’ll be able to see from the picture, prospects can break up the purchases for each small and large orders (when the entire order quantity is between 50 USD and 17,500 USD.)

And you understand what’s cool? When you add the Store Pay Installments to your on-line retailer, you’ll add tabs like this to your product pages:

Shop Pay button of Oodie

This could considerably enhance your conversions, as not all prospects are able to pay the complete quantity immediately.

To handle break up funds, prospects can set up the Store app (we’ll focus on its options shortly).

4. Advertising automation instruments for higher conversions

Probably the most fascinating options for retailers is Store Pay’s advertising and marketing automation instruments.

You possibly can add advertising and marketing automation messages earlier than, throughout, and after the shopper goes by a transaction course of.

Examples embrace:

  • Notifications of trending merchandise
  • New product arrival messages
  • Put up-purchase gives for purchasers
  • Monitoring data notifications with product suggestions
  • New product offers

These advertising and marketing automation instruments open new doorways for Shopify retailers such as you to customise their checkout expertise.

5. Obtainable cell app for patrons (Store app)

The Store app, Shopify’s cell software, is carefully linked to Store Pay.

How precisely?

When prospects place orders, and Store Pay is lively in your retailer, they will conveniently monitor their orders throughout the Store app.

Shopify encourages prospects to obtain the Store app by offering a ‘Obtain Store app’ button on the product owner’s order standing web page.

You possibly can flip this on and off out of your Shopify settings:

Shop app checkout button

Not solely can prospects monitor their orders from the Store app, however they will additionally contact the vendor from there.

6. Utilizing Store Pay will get your merchandise listed within the Store app

Have you learnt the importance of activating Store Pay on your retailer?

As soon as activated, Shopify will mechanically begin exhibiting customized product suggestions out of your retailer within the Store app.

And what’s finest about that’s it does not price you something!

This additionally highlights the necessity for sellers to handle their Store app presence, together with controlling which merchandise Shopify showcases to potential prospects.

To help sellers with this, Shopify has developed an app known as Store Channel.

Shop channel Shopify app

Whereas the app just isn’t straight associated to Store Pay, it permits you, as the vendor, to optimize your Store app presence successfully.

And, when you simply bought began with Store Pay, you’ll be able to see the standing of assorted issues from the Store channel app’s settings, similar to whether or not Store Pay is lively in your retailer.

Settings of Shop App

7. Shopify app for managing buyer messages

As talked about earlier, Store Pay prospects can contact on-line shops by the Store app.

So, you would possibly surprise, the place do the shopper messages go?

To resolve that, Shopify has created an app known as Shopify Inbox, the place retailers can reply to buyer messages.

Landing page of Shopify Inbox

This app permits retailers to answer buyer messages obtained by way of the Store app. For that cause, it’s vital to you as a vendor to have Shopify Inbox put in.

The app is free for all Shopify customers, so that you should not fear about the price.

As soon as put in, it should seem in your Shopify admin dashboard:

Shopify Inbox view in the admin dashboard

Observe: As a service provider, you’ll be able to flip the inbox characteristic off, so prospects cannot ship messages from the Store app. It is as much as you if you wish to use it! For extra info, obtain the ‘Store channel’ app and head to the settings of the ‘Store chat’ part.

The cons

Now let’s take a look at the cons of Store Pay, regardless of its quite a few advantages for retailers.

1. Restricted to Shopify customers

As talked about, Store Pay is solely out there for Shopify customers with a primary plan or above.

If you happen to use one other ecommerce platform, like BigCommerce, you’ll be able to’t use Store Pay. If that is the case, you need to think about various options that we’ll focus on quickly.

2. Not out there for all Shopify customers

Earlier than you get too enthusiastic about including Store Pay to your brand-new Shopify retailer, it is necessary to know its necessities.

To allow Store Pay, your retailer should meet the next standards:

Whereas most of those necessities will be simply met, having an lively Shopify Funds account generally is a dealbreaker for some retailer homeowners.

That’s as a result of Shopify Funds just isn’t out there in all nations. At present, Shopify Funds helps transactions in solely 23 nations.

Store Pay Pricing

Now, it’s possible you’ll be questioning, if Store Pay is free, then what do I must pay for?

Whereas Store Pay itself is free to make use of, it is advisable to have Shopify Funds enabled and an lively subscription with Shopify to get entry to Store Pay.

Chances are you’ll be curious in regards to the prices concerned. Let’s take a more in-depth have a look at them:

  1. Shopify Funds. The excellent news is that Shopify Funds is free to make use of. You solely must take care of Shopify’s transaction and fee processing charges, that are minimal. If you wish to study extra about them, take a look at our definitive information on Shopify Funds.
  2. Shopify subscription. You need to have an lively subscription to considered one of Shopify’s three primary plans: Fundamental, Shopify, or Superior. The enterprise plan, Shopify Plus, additionally grants you entry to it. If you wish to study extra about what pricing plan is best for you, take a look at our information on Shopify’s pricing.

So, whereas Store Pay is free, think about these two prices.

Store Pay vs. Afterpay: What is the distinction?

Whereas each Store Pay and Afterpay supply a ‘purchase now, pay later’ mannequin for retailers, there are a number of important variations between the 2 platforms.

The primary distinctions embrace the next:

  1. Availability. Store Pay is particularly designed for ecommerce shops utilizing the Shopify platform, whereas Afterpay is extra extensively out there throughout varied ecommerce platforms.
  2. Price of use. Store Pay and Afterpay each cost charges to retailers, though the particular payment constructions fluctuate relying on the platform. Nevertheless, for purchasers, there are not any charges on both of the platforms until they fail to make well timed funds.
  3. Effectiveness. Store Pay’s checkout course of is way more streamlined, and prospects solely must log in with their login particulars. With Afterpay, prospects have to pick out a fee technique each time they make a purchase order.

These are the primary variations. Total, we really feel like Store Pay is the higher resolution for anybody utilizing Shopify.

However when you have a web-based retailer constructed with one other ecommerce platform like WooCommerce, you need to think about Afterpay.

Find out how to get began with Store Pay?

Are you able to get began with Store Pay? That is an thrilling half!

We are going to undergo how one can set up Store Pay in your on-line retailer.

Let’s start!

1. Join Shopify

Step one in getting began with Store Pay is to create an account on Shopify.

We’ve made an in-depth tutorial on how one can begin a Shopify retailer, so test that if you need a extra complete have a look at that.

Head to Shopify’s homepage and click on on one of many ‘Begin free trial‘ buttons.

Set up process of Shopify

On the signup, Shopify asks you some easy questions, to allow them to tailor the shop creation course of higher for you:

Sign up process of Shopify

This course of should not take greater than 5 minutes, as you’ll be able to skip many of the steps and even keep away from including your bank card particulars.

After this, you should have entry to the Shopify admin dashboard and be one step nearer to enabling Store Pay on your retailer.

Admin dashboard of Shopify

2. Activate Store Pay from the settings

Now that you’ve entry to the Shopify admin dashboard, you’ll be able to go forward and activate Store Pay.

To try this, navigate to ‘Settings’ from the left sidebar:

Settings of Shopify

Subsequent, click on on the ‘Funds’ settings:

Payment settings on Shopify

To make use of Store Pay, it is advisable to activate Shopify Funds by clicking ‘Activate Shopify Funds.’

Shopify payments on Shopify

Shopify asks you to fill in details about your online business, similar to an deal with, postal code, and whether or not it is registered.

The enterprise particulars you present right here should be the identical as in any enterprise registration documentation you’ve beforehand crammed in.

Then safe your account with a two-step authentication system.

Two step authentication of Shopify

Subsequent, click on on ‘Handle’ within the ‘Shopify Funds’ part:

Shopify payments section on Shopify

If you happen to scroll down a bit, you will notice the Store Pay listed. It must be activated by default; if not, click on and activate it.

Shop pay option on Shopify

When you click on on it and save, you should have Store Pay activated in your Shopify retailer.

You may nonetheless want to offer extra info to Shopify earlier than you’ll be able to truly use Store Pay, which we’ll undergo within the subsequent step.

3. Present extra info to Shopify

Shopify requires extra particulars to confirm your id earlier than you can begin accepting funds with Store Pay.

So, how will you show your id to Shopify?

If you happen to click on on the bell icon on the highest proper nook of the Shopify dashboard, you need to see this alert:

Shopify payments verification on Shopify

As you’ll be able to see, the alert talks about Shopify Funds. Nevertheless, it is advisable to allow it for Store Pay to perform.

So, click on on the alert to see this tab open.

Identity verification on Shopify

To make use of Shopify Funds and activate Store Pay, you should submit your driver’s license, passport, or one other type of government-issued identification.

Shopify desires to know these particulars to make sure there’s a actual particular person accepting the fee and that the shoppers’ info might be saved secure.

You need to additionally confirm the deal with you entered through the earlier step.

Verify address on Shopify

After this, simply by clicking on ‘Submit,’ Shopify will assessment the data you offered and get again to you as quickly as potential with the reply if the whole lot is appropriate.

When you get accepted, you might be prepared to make use of Store Pay!

4. Set up ‘Store channel’ to Shopify

To completely management totally different components of Store Pay, you need to set up the ‘Store channel’ app to your Shopify.

This step just isn’t mandatory, however we nonetheless suggest it so you’ll be able to entry Store Pay settings, customise your retailer, and listing it on the Store app.

Head into the house web page, and click on on the search bar:

Search bar on Shopify

Choose ‘ Gross sales channels ‘ from the search bar, sort in ‘Store channel,’ and click on on ‘Seek for.’

Shop channel search on Shopify

You need to see the ‘Store channel’ seem as the primary possibility (or near the primary).

Shopify app store Shop channel

Click on on it, and when you’re on the app web page, click on ‘Add app’ and undergo the app’s set up course of.

Add Shop channel App

Whereas not mandatory, you’ll be able to design your Store retailer presence through the installment course of.

Installation of Shop App

You may as well skip this step at this level.

Subsequent, Shopify tells you what is required to promote your merchandise on the Store app.

Requirements of Shop App

These are principally the identical necessities as there are for Store Pay.

When you click on on ‘Proceed,’ you’ll be able to entry the Store channel dashboard.

Dashboard of Shop channel

FAQs of Store Pay

Now that you simply perceive what Store Pay is let’s undergo a number of incessantly requested questions.

Is Store Pay the identical as Afterpay?

No, they don’t seem to be. The largest distinction between Store Pay and Afterpay is that Store Pay is primarily utilized by Shopify shops, whereas Afterpay is extra extensively used throughout totally different ecommerce platforms.

Is Store Pay secure to make use of?

Sure, Store Pay is a web-based checkout service created by Shopify, and it’s thought of one of many most secure checkout options out there. The shopper’s info is encrypted and securely saved on Shopify’s PCI-compliant servers.

Does Store Pay solely work with Shopify shops?

Sure, Store Pay is designed to work with on-line shops utilizing Shopify as their platform.

3 Store Pay options

Now that you understand extra about Store Pay and what it has to supply, let’s focus on a couple of of its options.

Let’s begin!

1. Stripe

Homepage of Stripe payment provider

The preferred various to Store Pay is Stripe.

Stripe is a platform for companies to course of on-line funds and bank cards. When you add it to your on-line retailer, your prospects can simply make purchases with it utilizing varied fee strategies.

Identical to with Store Pay, you’ll be able to allow the purchase now, pay later mannequin on your on-line retailer utilizing Stripe. This permits your prospects to pay for his or her purchases over time.

Tip: For extra details about utilizing Stripe, take a look at our dropshipping with Stripe information right here!

2. Afterpay

Home page of Afterpay

Afterpay is a fee platform that permits internet buyers to pay for his or her purchases over time. For instance, buyers will pay for his or her purchases in 4 totally different funds.

So long as the patron pays on time, Afterpay does not cost any curiosity from internet buyers. Nevertheless, it has charges for retailers that supply it, however they’re fairly minimal in comparison with how a lot it might influence the conversion charges.

In contrast to Store Pay, Afterpay integrates with all main ecommerce platforms, together with Shopify, BigCommerce, and Wix.

Tip: For extra details about utilizing Afterpay, take a look at our how one can add Afterpay to Shopify information!

3. Klarna

Home page of Klarna

Like Store Pay and Afterpay, Klarna gives companies a buy-now-pay-later fee mannequin to extend conversion charges.

For instance, you’ll be able to allow a fee mannequin of ‘Pay in 4′ or ‘Pay in 30 days,’ giving your prospects extra flexibility to buy.

In keeping with Klarna, companies that use their service have seen a 41% improve in common order worth, which is sort of important.

Klarna is out there as a checkout resolution on all main ecommerce platforms, whereas Store Pay is solely designed for Shopify.

Taking motion

Studying and absorbing info and information is nice (positively if it’s free!), however have you learnt what’s even higher?

Taking motion!

So, that can assist you with taking motion with what you’ve discovered on this article, check out the bullet factors:

  • Earlier than including Store Pay, think about your individual scenario. Are you a model new retailer proprietor, or do you have already got a constant gross sales movement? If you have no gross sales, we suggest you get constant gross sales flowing in earlier than including Store Pay, but when you have already got constant gross sales, we suggest Store Pay for that further conversion enhance.
  • Earlier than including Store Pay to your retailer, evaluate it to its options. We have listed them within the options part of this text, so make sure to test them out!
  • Verify when you can apply for Store Pay. If you happen to’re undecided, scroll as much as the part titled ‘Not out there for all Shopify customers’ and confirm when you meet all the necessities acknowledged for Store App.
  • Look into our tutorial and add Store Pay to your on-line retailer. We went by the method of including it to your Shopify retailer, so test it out if you wish to add Store Pay.

If you happen to simply wish to get your self aware of Store Pay, we suggest you obtain the Store app to your telephone, so you’ll be able to perceive its capabilities higher.


That is it!

Essentially the most spectacular factor about Store Pay is the big improve in conversions that different ecommerce shops skilled after they began utilizing it.

And that Shopify even proved it with a examine.

Nevertheless, the primary downside is that Store Pay is at present unavailable in all nations and solely restricted to the Shopify platform.

If in case you have any questions on Store Pay, keep in mind that Shopify has 24/7 buyer help, the place you’ll be able to ask any questions on it. Or you’ll be able to all the time go away us questions down under.

Good luck!

Wish to study extra about ecommerce?

Prepared to maneuver your on-line retailer to the following stage? Try the articles under:

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