Why comms deserves its personal spot on the exec crew — Aaron Zamost’s classes from Sq.

Our visitor at the moment is Aaron Zamost.

After a comms profession at Google, Aaron joined Sq. in 2011 to guide company communications. He went on to hitch the exec crew, reporting on to Jack Dorsey and main the comms technique for Sq.’s IPO in 2015. In an attention-grabbing transfer, he additionally took on main the folks group as properly, working each orgs up till he left in late 2020. Along with lecturing at UC Berkeley’s College of Legislation, Aaron now runs Background Companions, a communications consulting agency.

In at the moment’s dialog, we dive deep into what founders have to find out about each exterior and inner comms. Aaron shares extra on:

  • Why comms deserves its personal spot on the exec crew and why most founders shouldn’t rent PR companies.
  • The roles-to-be-done of the comms perform within the early days of a startup — and why it’s not an excellent buyer acquisition technique.
  • A 3-question framework for simplifying your organization message early on.
  • Methods to prep for interviews and take care of tough traces of questioning.
  • How to consider commenting on occasions within the information, or message layoffs to the crew.

Given how a lot the media panorama has modified in recent times, and what number of founders are grappling with inner comms points nowadays, Aaron’s recommendation makes for a worthwhile pay attention. 

We additionally advocate testing his two wonderful Medium posts:

What’s Your Hour in ‘Silicon Valley Time’?

No, you don’t want to rent an company

You possibly can observe Aaron on Twitter at @zamosta. You possibly can electronic mail us questions straight at assessment@firstround.com or observe us on Twitter @firstround and @brettberson

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