20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Customers; What Labored, What Did not and the Plans Forward | Instagram: Largest Errors, Successes, Misconceptions, TikTok Competitors & The Way forward for Social Media; Curiosity Graph or Buddy Graph?


Posted on twenty fourth July 2023 by Harry

Adam Mosseri is the Head of Instagram, the place he’s answerable for overseeing the engineering, product, and enterprise groups and main Meta’s efforts on creators and Reels. Adam has been at Meta for greater than fifteen years. He began at Meta as a designer for Fb’s cellular app earlier than transferring to product administration, the place he led the Fb Information Feed product and engineering groups, and served because the Head of Fb Information Feed. Adam started his profession founding a design consultancy centered on graphic, interplay, and exhibition design earlier than becoming a member of TokBox as the corporate’s first designer.

In In the present day’s Dialogue with Adam Mosseri We Focus on:

1. From Designer to Product Chief to Instagram CEO:

  • What did Adam study from his first job bartending? How did it affect his strategy to buyer assist and analysis?
  • What are the highest 1-2 items of recommendation Adam would give to somebody desirous to make the transfer from particular person contributor to chief?
  • If Adam was “not superb at something”, what did he do this enabled him to rise above the remaining and turn into CEO of Instagram?
  • What have been 1-2 of the largest classes from working with Mark Zuckerberg for 15 years?

2. A Deep Dive on the Wild Occasions as Instagram CEO:

  • What has been Adam’s single greatest mistake as CEO of Instagram?
  • What does Adam consider is the least identified characteristic inside Instagram that has made them profitable?
  • What does Adam consider has been the largest product determination he has made as CEO?
  • Why does Adam consider that Instagram is just too sophisticated as a product?
  • Who does Adam consider is probably the most formidable competitor to Instagram?
  • Was Instagram Reels a easy copy of TikTok? What have Instagram realized from TikTok?
  • How does Adam reply to the assertion that Instagram is a “copy-cat machine” and lacks innovaton?

3. Threads: The Journey from 0-100M Customers in Three Days:

  • Did Adam and the staff anticipate the response they bought to Threads?
  • Why did they determine to interrupt Threads out right into a separate app?
  • What went into bootstrapping the Threads friendship and curiosity graph?
  • What was the Threads influencer activation technique? What labored? What didn’t? Did they pay influencers? How did they select which verticals to concentrate on?
  • What’s Adam’s core focus with Threads at this time?
  • How is the staff analysing and measuring retention? What are their targets?
  • What are the 1-2 core the reason why Threads wouldn’t work? How do they goal to stop them?
  • In 12 months, the place will Threads be?

4. The Way forward for Shopper Social: What Occurs Now?

  • Does Adam consider we’ve seen the transition from the social graph to the curiosity graph? Is it that binary?
  • Is it potential to have each the curiosity and the friendship graph multi functional app?
  • How does the monetization potential differ when evaluating Threads (textual content) to Instagram (visible)?
  • How essential is it for the subsequent shopper social platforms to have stars which can be native to their platform (Mr Beast on Youtube, D’Amelio on TikTok and so forth.)



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