Amazon Music introduced a brand new merch integration with live performance discovery platform Bandsintown to permit greater than 590,000 artists to advertise their merchandise on the Bandsintown web site and app. Beforehand, artists may solely hyperlink their Shopify retailer.
The brand new merchandise featured on Bandsintown is from the Amazon Music Artist Merch Store that launched in 2021. The centralized hub provides attire, CDs, vinyl, equipment, and extra from prime artists equivalent to Billie Eilish, Olivia Rodrigo, Adele, Blackpink, Luke Combs, Justin Bieber and Doja Cat, amongst others.
Amazon Music not too long ago collaborated with artists Fall Out Boy and Beyoncé, who will each have their unique merch collections accessible on their Bandsintown profile pages. Followers can store objects for Fall Out Boy’s So A lot For (Tour) Mud tour and Beyoncé’s Renaissance World Tour.
The merch integration is out there for artists registered with Bandsintown for Artists, Bandsintown’s platform that provides artists entry to advertising and marketing instruments and lets them promote merch drops, new albums and stay occasions by in-app notifications, e mail, and social media.
The collaboration comes as live performance tickets proceed to skyrocket. The common value of a live performance ticket on SeatGeek has doubled prior to now 5 years, leaping from $125 in 2019 to $252 in 2023, per the Wall Avenue Journal. Merch is just not solely an important income stream for artists, but it surely’s additionally a extra reasonably priced method for followers to indicate their help.
“Merch is a chance to show fandom and a important income at occasions when touring prices are rising,” mentioned Fabrice Sergent, Bandsintown co-founder and managing accomplice, in a press launch. “We’re proud to come back along with Amazon Music to additional our mutual targets of serving to artists and their followers.”
Bandsintown has 80 million registered customers.