How G2 Approaches Evaluation Moderation within the Age of Generative AI

You wouldn’t fault an explorer for his or her love of the compass.

Revolutionary applied sciences make it laborious to restrict our pleasure. When one thing comes alongside that has a radical influence on how we work or work together with our world, we need to embrace it.

Typically it’s greatest to take a beat to dig in a bit extra, even after we’d wish to assume some new software or invention is a cure-all. With out understanding the nuances and implications, making that head-first slide into dwelling plate may be riskier than we thought.

The age of generative synthetic intelligence (AI) is right here. As we transfer into this new chapter of human historical past, the race is on to see tips on how to undertake this new know-how. On this article, we’ll discover how generative AI applies to B2B software program opinions and G2’s stance on it.

Innovation at breakneck speeds

Generative AI instruments like DALL-E 2 and ChatGPT first made headlines in late 2022. Just some months into 2023, adoption and curiosity in AI know-how have exploded. With extra software program distributors exploring tips on how to combine AI to create new options, professionals throughout industries are hailing this as a brand new frontier for companies.

Some argue that generative AI has the potential to increase world GDP by 7% by 2030. On the flip facet, many foresee how this know-how may influence the worldwide labor market. What the extent might be stays to be seen, however specialists counsel the chance of it altering how we work very quickly.

Though most notably identified for producing textual content and imagery outputs, generative AI has the potential to do different issues like write code and assist with information evaluation. In a single iteration of ChatGPT, a consumer efficiently used this software to create a playable model of Pong in underneath 60 seconds.

Generative AI has far-reaching implications, no matter trade. However as a result of this know-how is making advances at such a fast tempo, it additionally presents distinctive challenges and potential for abuse by dangerous actors. Earlier than making the connection between this modern know-how and G2’s insurance policies and processes associated to evaluate moderation, it’s vital to ascertain context about generative AI.

Challenges of thrilling know-how in early phases

AI-generated content material is about to revolutionize content material creation within the coming years and certain disrupt current inventive industries. As a result of this know-how is brimming with such potential, there’s additionally a large chance of widespread abuse.


There’s no denying that generative AI is spectacular. Nonetheless, contemplate the next challenges and dangers earlier than taking the dive.

  • Moral and copyright considerations: Many opponents of AI-generated content material observe the moral considerations round it. Since these fashions prepare on current content material, citing sources and giving credit score turns into complicated. From school college students utilizing AI to write time period papers to “borrowing” code on a large scale, the danger of plagiarism and copyright infringement are very actual.
  • Content material high quality: Usually talking, generative AI instruments are compelling. However as any author or artist will let you know, they received’t change human jobs anytime quickly. The way forward for AI will possible be a mix of know-how and human operators however don’t count on to interchange your inventive crew with these instruments simply but.
  • Misinformation and inaccuracies: In an identical vein to content material high quality, generative AI has little in the way in which of stopping inaccurate, false, or deceptive outputs. Publishing inaccurate content material can harm a model’s repute, so it’s essential to stay vigilant about fact-checking AI-generated content material.
  • Realized biases: One other side raised by critics of AI-generated content material is that their fashions use human content material. The argument is that as a result of people have implicit and specific biases, these AI fashions study these patterns and behaviors.

Our stance on generative AI and software program opinions

With over 2M+ opinions from actual people, G2 is the world’s largest market for B2B software program. Getting so far required a ton of laborious work and dedication from our crew. But it surely wouldn’t be potential with out respecting the ability of unbiased, genuine opinions.

On the coronary heart of all of it, we all know that people belief the experiences of others, which is why we prioritize the standard of opinions over amount. Patrons have come to belief G2 for researching and evaluating software program as a result of we do the whole lot we will to ensure authenticity, similar to:

  • Verifying the id of each consumer on G2.
  • Leveraging over 43 information factors to evaluate authenticity.
  • Vetting each evaluate utilizing strict pointers.

G2 takes an unbiased strategy to average opinions. Our purpose is to ensure each evaluate is the trustworthy opinion of the reviewer’s expertise with a product. We additionally actively monitor for patterns that point out fraudulent conduct. When such situations happen, we carry out a radical audit, takedown the opinions in query, and implement obligatory enforcements.

Due to our dedication to unbiased purchaser suggestions, opinions that use generative AI to write down a majority of the content material don’t meet G2’s neighborhood pointers.

Whereas we stay agency that opinions ought to come from actual people, the one exception is utilizing AI writing assistants. As long as the software solely goals to enhance readability, grammar, and spelling, we welcome reviewers to make the most of these instruments.

It’s additionally value noting that G2 is fastidiously contemplating the advantages of incorporating AI instruments into the evaluate submission expertise. Just like how writing assistants might help reviewers, we’re continually bettering the general submission course of.

How G2 evaluate moderation detects AI-generated content material

Our crew has a rigorous vetting and auditing course of for all new evaluate submissions. Due to the large variety of opinions we gather on any given day, we should use a considerate mix of best-in-class know-how and well-trained crew members with a discerning eye.


AI-generated opinions G2 rejects per 30 days, accounting for 5-8% of complete month-to-month evaluate submissions.

G2 makes use of main third-party instruments and companies to detect AI-generated content material in evaluate submissions. Whereas we received’t tip our hand on the particular applied sciences leveraged, relaxation assured that we make the most of a number of the best-reviewed software program in the marketplace.

The instruments at G2’s disposal are enterprise-grade content material detection options that scan and flag AI-generated content material. After flagging this content material, our in-house crew of qualitative moderators validates these situations.

Good intentions vs. dangerous actors

It’s vital to acknowledge that we discourage and reject submissions that use generative AI. Due to our stance on the ability of genuine opinions, we goal to say no opinions when our processes detect AI-generated content material, no matter whether or not the intent was reliable or fraudulent.


Along with utilizing third-party instruments, we make the most of an inner ML mannequin that learns from every moderator’s determination to detect fraudulent opinions. This ML mannequin additionally makes use of different information, similar to a consumer’s evaluate historical past, social media presence, submission sample, browser actions, IP addresses, location data, and extra to detect fraudulent exercise.

And whereas AI content material detection and our ML mannequin assist flag pretend opinions at scale, we additionally layer within the specialised experience of our moderators to audit opinions that require extra appreciable analysis. Our crew is adept at figuring out patterns generally related to fraudulent exercise and creating efficient fraud prevention practices.

Laying the groundwork for a brighter future with AI

There’s probability that the world will look a lot completely different within the coming years because of the explosion of generative AI know-how. Numerous content material creators and types should adapt and grasp these instruments to remain aggressive.

However for as a lot good as this know-how can do, the identical might be mentioned for the harms it may probably wield. G2 embraces and acknowledges the super upside generative AI presents. Nonetheless, we nonetheless really feel that opinions are solely reliable once they come from the first-hand experiences of actual folks.

As a result of we imagine within the energy of genuine opinions, you may all the time depend on G2 to champion the voice of the client.

Discover the best software program with the ability of AI. Discover a brand new solution to analysis with G2’s AI-powered chatbot Monty.

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