For Richard Branson, being an entrepreneur has loads much less to do with the hard-wired enterprise aspect of issues and all the things to do with the distinctiveness of the concept at hand.
Entrepreneur lately attended a chat the billionaire gave at Virgin Accommodations Dallas amid the relaunch of the corporate’s entrepreneur-focused program, RM72. The occasion introduced collectively entrepreneurs, mentors, and mentees to assist foster enterprise connections and take heed to Branson dole out his ever-coveted recommendation.
In the course of the gathering, Branson mentioned that when he embarks on a brand new endeavor or enterprise with Virgin, he thinks much less about how a lot it’ll value the corporate and extra about whether or not or not the concept is robust sufficient to separate itself from opponents.
Richard Branson speaks on the re-launch of RM72 at Virgin Accommodations Dallas (Entrepreneur)
“My angle is ‘Screw it, let’s do it’. Let’s have a look at if we are able to create one thing higher than anyone else has carried out it and the figures ought to stack up on the finish of the yr — that is been my method,” he mentioned on the occasion. “And typically we have fallen flat on our face, however we have all the time, I believe, created one thing particular. So even the place issues have not labored out, we have now left our hopefully joyful recollections and what our crew tried. And fortuitously, extra labored out than not.”
Branson, who based Virgin Data in 1972, has since gone on to pursue a number of different endeavors below the Virgin Umbrella, together with Virgin Accommodations, Virgin Galactic, Virgin Atlantic, Virgin Voyages, and extra.
Branson mentioned that the significance of branding and wanting to make use of that branding to be one of the best in any given area or business has been considered one of what he believes is any entrepreneur’s key to success — no matter price range and no matter business.
“What issues is are you able to create one of the best? The very best resort? Are you able to create one of the best cruise line? Are you able to create one of the best airline? Are you able to create one of the best prepare firm? Are you able to create the sexiest area firm, and so forth,” he mentioned. “In the event you can, when you create one thing actually, actually particular, usually talking, so long as you have not fully f****d up, the figures will add up in the long run. And so, at Virgin, I believe our groups have created one of the best in each discipline.”
Branson’s internet value as of Wednesday afternoon was an estimated $2.9 billion.